But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. “I value and acknowledge the hard work that influencers … Often times, you can see influencers working with them who have less than 10K followers. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Make sure to follow the blog and join their email list. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. It launched the #MangoGirls campaign, which saw it partnering with … Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. Monitor your product name, brand, competitors, keywords, authors, or any other topics. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. Fast fashion brand Mango has also found a way to work with brand influencers. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. 4. This is often smaller brands that can’t pay influencers. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. Influencers are the new celebrity endorsements. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. IndaHash. I think that this has a very positive effect on a brand. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. At this point in time, the power of the fashion influencer is a vital form of brand marketing. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. For more about Vaishali, go … Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. 5.5K followers and an average engagement rate of 9.66%. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. Influencers with lower reach certainly have higher engagement rates on average. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. Each micro-influencer campaign deserves its own hashtag strategy. 4. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. 4. The brand enlists two influencers with 100,000 each in total reach on Instagram. It depends on the niche you work in, and the individual brands you approach. Get paid to talk about awesome products from all types of beauty & fashion brands. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. Tell us a bit about you and your business. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … Here are a … Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. With the right technology and strategy (that is, micro influencers), you can. Pitch companies that collaborate with small influencers. Don’t believe me? Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. 5. Gianluca Vacchi. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. Source. To be clear, I’m not saying that all of these brands work will small creators all of the time. CONS: Influencers cannot send brands proposals; 5. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. This means they are able to engage regularly with their small(er) but dedicated following. We will get back to you as soon as we can! Em has nailed the “pout” pose, better known as duck face. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Fashion Brands need YOUR help! A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … deals with brands that I love and was excited to work with. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with.Sends payment through PayPal. It’s a simple math. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. His content is focused on menswear, lifestyle and travel. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. To learn about how to be one of the influencers they choose, go here. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. Blogger Outreach or Influencer Marketing. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. They are the ones sending free product to Instagram influencers/small blogs. Imagine having the budget to work with dozens to thousands of influencers at a time. FOHR.co. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. I think that this has a very positive effect on a brand. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Diego is a fashion blogger and menswear influencer from The Bronx. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Brand: Glossier Category: Beauty Mikaela has worked with brands like H&M, Macy’s and Bikini Village. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). These agencies help to mitigate risk for both influencers and brands. Imagine having the budget to work with dozens to thousands of influencers at a time. There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. This can only be a rough guide, however. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. ‍ 1. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. But the one thing these influencers have in common is their outstanding performance! Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. How I found brands that collaborate with micro influencers. At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. David Grr @davidgrr Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Social influencers are flooding the digital universe – and for good reason. All you have to do is learn how to pitch to brands as a micro-influencer. Luxury brands are facing massive challenges in attracting and retaining customers. The visual appeal of video has made YouTube a main hub for fashion influencers. This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. There are a number of great perks to working at that scale within an affordable budget. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. These agencies help to mitigate risk for both influencers and brands important and how you can for to! 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